Page 20 - Irish Examiner USA

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2020 Nearly Two Centuries In The

30th, Making: Guinness, The Brewing

September

| Irish, Are Partnering With Notre
EXAMINER Dame’s Fighting Irish

While this may not be the
IRISH launch moment they planned
for, when a partnership near-
ly two centuries in the mak-
ing comes together, it’s a
reminder that history’s best
teams are built over time.
Last month Guinness
announced it is now a partner
and Official Beer of Notre
Dame Fighting Irish Alumni
and Fans, a group that num-
bers well over 40 million
across the US.
Their seven-year partner-
ship will unite two Irish insti-
tutions and bring to life new
traditions, like raising a
Guinness toast to honor the
Irish faithful – whether
you’re Irish by blood or in
spirit.
While these are no doubt
unprecedented times, we’re
also reminded that football is
more than just a game. It’s what… We will play again. onships, Joe is the epitome of drinking. Baltimore to Dublin and
about building bonds To help us all look for- a great leader known for stay- “As a former player and an around the world – and this
between us – especially in the ward, they also appointed ing cool under fire. Fans 21- alum, Notre Dame has year and beyond, it’s going to
hardest of times. It’s about former Fighting Irish quarter- and-over can expect to see always had a special place in be a privilege to experience
believing a comeback is back Joe Montana as the Montana featured in my heart, and on a trip with their passion for the universi-
always possible and, just like National Ambassador for Guinness TV spots, social my family to Ireland, I fell in ty and to build new traditions
the best pint in the world, their partnership. As an icon media, and other promotion- love with Guinness. A perfect together. Cheers to this part-
great things come to those who has won both collegiate al activities, including a focus pint is lighter and more deli- nership nearly 200 years in
who wait. Because no matter and professional champi- on encouraging responsible cious than I ever imagined,” the making.”
Montana said. “I also love Guinness and Notre Dame
that Guinness and Notre will give fans of legal drinking
Dame have shared values – a age a new way to relive their
respect for tradition, but also favorite football memories
a relentless desire to win and and start new Saturday tradi-
a commitment to building an tions with special edition
even better future.” Notre Dame 8-packs of
“This is a dream come Guinness Draught cans,
true, even as we go through which can be found across
these challenging times,” said select US markets, including
Nikhil Shah, Guinness brand Indiana, New York, Chicago
director. “It’s not often that and Boston.
you come across a group that Guinness and Notre Dame
so closely aligns with your are also working together to
purpose, but that’s exactly establish a shared culture that
what we’ve found in the fans prioritizes responsible drink-
and alumni of Notre Dame. ing above all else.
And as we kick off our part- Keep up with all things
nership, we’re also lucky to Guinness and Notre Dame by
have a living legend like Joe following @GuinnessUS on
Montana – the Comeback Kid Instagram, Twitter and
– on our side. What’s more, Facebook. And remember,
the network of Fighting Irish wherever you’re safely rais-
supporters extends well ing a pint to the Fighting
beyond South Bend – from Irish, always drink responsi-
New York to Chicago to bly. C